Metrics defined once
ARR, NRR, churn and CAC are each defined three different ways across the market. The pack pins one definition and attaches it the first time a headline metric appears — an undefined metric is a trust leak.
Industry pack · Early-stage technology
Make the case. Back every line.
For private raises and SaaS marketing, persuasion is legitimate — substantiation is mandatory. StoriBot’s early-stage technology pack lets your update make a confident, benefit-led case while keeping every metric defined, every projection labelled and every claim backed.
What the pack enforces
Persuasive because it’s substantiated, not because it’s loud.
Private offers sit under the misleading-or-deceptive-conduct provisions; product claims sit under Australian Consumer Law. The pack treats both as drafting constraints, not legal review afterthoughts.
Projections labelled, not promised
Targets and forecasts render visually distinct from actuals — labelled forward-looking, resting on stated assumptions. A projection never dresses up as a result.
Every claim substantiated
“40% faster” needs the number behind it. Performance and comparative claims carry a basis — a metric, a study, a source — or they soften to clearly-flagged opinion.
No promised returns
Never a stated or implied guarantee of investment returns. The pack says what the raise funds instead — pipeline, market, plan.
Templates in this pack
The documents a raise actually uses.
Each template carries the pack’s rules — definitions, labels and substantiation — before a word is drafted. Sample outputs are available on request.
Monthly investor update
The founder update as a rich email or web memo — metrics defined on first use, burn and runway as-at dated.
Raise memo / IM
The round, the plan and the traction — projections labelled forward-looking, never a promised return.
Traction page
ARR growth and retention curves with actuals solid and forecasts banded, sourced from your own numbers.
Product announcement
Benefit-led and fair — performance and comparative claims carry their basis or soften to opinion.
Round summary & cap table
Instrument, pre/post-money and ownership, as-at dated and summing to 100%.
What it builds
The components inside them.
Traction & cohort charts
ARR growth and retention curves with actuals solid and forecasts banded, so the reader always knows which is which.
Cap table
Round, instrument, pre/post-money and ownership — as-at dated, summing to 100%.
Milestone timeline
Prototype to pilot to production, dated, with shipped and planned visually distinct.
Sending a monthly founder update? Start with investor updates. Turning the deck into something people read on a phone? See investor presentations.
Your next raise update, ready to send.
We’ll walk through how the tech pack fits your round — with a worked example from your own numbers.